PSI Services

Premiership Strategies International (PSI) can offer clients a wide range of professional services including:

Strategic Management and Analysis

• Strategic planning and strategy implementation.
• Development and review of public policy.
• Business process and supply chain analysis.

Integrated Marketing, Sponsorship and
Brand Management

• Development of integrated marketing, sponsorship, branding and promotional strategies.
• Brand analysis and valuation.
• The brokering, maintenance and evaluation of sponsorship programmes.
• Sponsorship selection and evaluation.
• Ambush marketing (counter) strategies.
• Merchandising and licensing strategies.
• Promotional leveraging of major events.
• Product positioning analysis.

Organisational Development and
Human Resource Management

• Management of rapid growth and downsizing.
• Enterprise and collective bargaining strategy and negotiations.
• Compensation strategy.
• Management of volunteers.

Education and Training

• Development of training and development packages.
• Management of intellectual property and competition law issues.
• The Premiership Strategies conference series.
• Special topic 'high impact' seminars.

Legal Services

• Sports law
• Sponsorship and marketing law
• Protection and management of intellectual property issues - copyright, designs, trade marks,
  patents, unfair competition and licensing.
• Contract law
• Broadcasting, media and personality rights.
• Competition law and policy.
• Corporations law, corporate governance and corporate structures.
• Employment and labour law.

Applied Research

• Qualitative and quantitative data analysis.
• Market research: surveys, focus groups and interviews.
• Economic and social impact studies.
• Legal research.
• Literature reviews.

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